Whole of Market - Choose from EVERY Lender

A lot of IFA’s and Mortgage Brokers advertise themselves as Whole of Market. It should mean you can rely on them to search EVERY lender for you and recommend the best. The figure fluctuate but there are potentially thousands of deals out there.

BUT - did you know that under FSA regulation a Broker can call himself Whole of Market whilst actually searching and recommending very few lenders, possibly as little as 5 or less!!!!

Thats because the FSA definition of Whole of Market is recommending from lenders that offer products and services from the A-Z of the market place. They don’t specify a number. HMMM!!! thats not our way and its allows some Brokers to be less than open and honest.

So ALWAYS make sure you are 100% sure your broker ACTUALLY uses a wide range of lenders. BETTER STILL choose one that takes EVERY lender into account EVEN the lenders who don’t accept broker relationships - ie HSBC, Britannia, EGG et al.

Always choose someone you can rely on. Ask simple questions which will get you the best independent mortgage broker.

We don’t breeze in your door and breeze out with a signed application. We take time to really get to know you and your needs, developing a real trusted relationship for the future. That is what you want from your choice of broker and knowledge that they will source the whole of the market.

Don’t take things for granted.